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  • 6 Webinar Trends Every Company Should Consider

    Webinars have been an important marketing and engagement tool for years. During the pandemic, the use of virtual events skyrocketed. Between February and March of 2020 alone, the number of B2B brands in the United States using live webinars increased by 36 percent. Whether your company is new to hosting virtual events or not, you should familiarize yourself with the latest webinar trends. This space is more active than ever – take a look at what other brands are doing to help inspire your company’s webinar strategy.

    1. Live Interaction Features Keep Attendees Engaged

    Gone are the days of watching a virtual presenter share their screen and calling it a day. Interactive webinars are on-trend. Live polls, chat, and other real-time attendee engagement tools transform the traditional one-sided webinar into a dynamic conversation that pulls the audience into the experience.

    2. Less Is More When It Comes to Webinar Duration

    With marketing webinars, consider keeping your event relatively short. According to research from 2020, the preferred duration for a webinar is 30 to 40 minutes. If you plan a longer event, you may turn away some potential prospects.

    You don’t need to create a jam-packed virtual event to convert leads, but rather, focus on the most relevant, actionable information you can. If you can’t fit a full presentation into 40 or 50 minutes, consider breaking up your webinar content into two or more different virtual events.

    3. Thought Leaders and Micro-Influencers Boost the Appeal of Virtual Events

    Using this webinar trend can help to attract more people to your event. Draw upon the trust, reach, and unique insights offered by thought leaders and micro-influencers in your industry by inviting them to prevent at your virtual event.

    With the right webinar platform, you can count on high-quality HD video broadcasting and still support up to a dozen presenters at once. This allows you to go from a single presenter to a panel of experts and provide even more value to attendees at the same time.

    4. Global Webinars Expand What’s Possible

    After a year of virtual meetings and digital connections, people worldwide are comfortable using webconferencing technology. This makes it easier to branch out to an international audience.

    To reduce friction for your non-local attendees, make sure your platform offers international dial-in numbers. This way, if they want to participate by phone, they don’t have to worry about the cost of an international phone call.

    5. Custom Experiences Raise the Bar on Virtual Events in 2021

    Create a more personalized experience for webinar attendees with customized invitations and reminder emails. Other perks, such as being able to use your own logo and branding for the webinar background, can enhance the experience further while making your brand more memorable.

    6. More Internal Webinars Empower HR

    With the rise of remote work during COVID and the current shift to hybrid work models, HR teams are relying more on technology to train employees. In 2020, the attendance rate for training webinars was 65 percent. Internal webinars can be an excellent way to onboard employees and gain real-time feedback from them at the same time.

    Essential Webinar Features for Keeping Your Attendees Engaged

    Whether your company is focusing on virtual events for marketing or training and onboarding purposes, you’ll need a fully-featured solution to host effective webinars. The right tools give you the capabilities to reach more people and grow your business. Here are some of the features you should look for in a webinar platform:

    • Live polls engage participants while giving you real-time insights into what everyone is thinking.
    • A Q&A feature makes it easy to field questions from your audience. You can sort, edit, and respond quickly. This makes it easy to keep the flow of the conversation without losing anyone’s attention.
    • HD video broadcasting ensures a professional experience, even with hundreds of attendees and multiple presenters.
    • Cloud recording allows you to record the entire event, including screen share slides, videos, and more, which you can then send to your attendees by email or repurpose as other content for marketing purposes.
    • Built-in reporting reveals who attended, for how long, and feedback from interactive tools such as your surveys and quizzes.
    • A presenter green screen gives you and your other presenters the chance to practice and organize the event before going live. This is a key tool for delivering professional virtual events that leave a positive impression on attendees.

    Getting Started with Webinars in 2021

    Webinars are a useful tool because they have the potential to be deeply engaging while enabling your brand to connect with a large number of people at once. Unlike blog posts, videos, and other types of marketing content that your company might create, publish, and leave for customers to digest, webinars offer a virtual hands-on experience. They can feel intimate, even when hundreds of people are tuned in together online. This is because they allow for face-to-face interaction at scale.

    And, with advanced webinar tools, you can create a truly immersive, high-value experience that will deliver the wow factor you need to stand out in a competitive marketplace.

    Online Meeting from NTELogic is a powerful webinar and video conferencing solution designed to help businesses thrive in the digital space. You’ll have all the features you need to create engaging webinars that convert and more. Learn more about how Online Meeting from NTELogic can enable your company to grow.

  • Seven Customer Experience Trends to Have on Your Radar

    Every company strives to deliver exceptional customer experiences. However, customer expectations changed a lot in the last year and are constantly evolving. To meet customers where they are, you’ll want to have these customer experience trends on your radar.

    The pandemic influenced many of these trends, and you can expect many to become permanent fixtures. Let’s look at the trends making an impact and how you can integrate them into your processes and communications.

    1. Honesty, Transparency, and Visibility Are Nonnegotiable

    Getting a customer to trust you is no easy feat. It takes time to build trust, and you must be consistent to maintain it. COVID-19 accelerated this trend, as customers craved transparency and visibility around how businesses responded to the pandemic.

    Customers want to know about safety, hygiene, practices, and actions. No matter what business you’re in, your buyers want reassurance that they can trust you to serve them in the best way. While the health crisis is subsiding, customer feelings about honesty, transparency, and visibility won’t.

    2. Convenient Interactions

    Customers want options when it comes to contacting you. They need convenience in interactions and resolutions. That means omnichannel communication capabilities. They can call, email, or chat with your contact center agents. Thus, it’s imperative that you can integrate all these channels into one solution so that your employees can quickly address customer needs.

    In addition, intelligent routing allows you to ensure that customers talk to the right agent and don’t get passed along or end up waiting in long queues. Having this type of contact center infrastructure enables you to serve customers quickly and more adeptly.

    3. Prioritizing the Employee Experience

    Engaged, happy employees deliver better service. That’s undeniable. If your customer-facing teams don’t feel valued, it will reflect in their interactions. Conversely, those that have support and believe their company cares for them will perform better.

    How do you engage employees? It’s a lot of different things, from ensuring they have the right technology tools to developing a robust onboarding and training program to showing everyday appreciation.

    When you invest in employees, they have more reasons to remain loyal and excel at their job. Considering the cost of turnover, it makes sense to prioritize your team members.

    4. Data-Driven Decision-Making

    Data is the fuel for every business initiative in the modern world. You can gather and analyze lots of data around customer experiences with the right tech stack. For example, contact center software offers insights on queue performance, call volume, team activity, like time on calls and issue resolution, and more KPIs (key performance indicators).

    With this information, you can find themes and patterns that may result in follow-up training, process changes, or new workflows. That improves the customer experience and supports your employees.

    The more data you have, the better your decision-making. You aren’t guessing about what frustrates customers or causes negative experiences. You have the map and can then connect the dots to reduce friction.

    5. Contactless and Self-Service Options Are Here to Say

    Whether on-site or online, customers are okay with doing it themselves. This customer experience trend isn’t new, but the pandemic did boost its adoption. Now that customers changed their buying behaviors, they aren’t likely to fall back into old habits.

    If you want to keep up with customer expectations, then you need to embrace contactless and self-service. However, that doesn’t mean human interaction no longer matters. It’s just that customers may not choose this course unless they need to escalate. Keep this in mind that when self-service goes wrong, your customer service folks need to be responsive.

    6. Personalization Matters

    Customer service once meant that a business knew your name and your story. Of course, it was easier decades ago when there was economic segmentation and localization. Now, it’s a global world, but that doesn’t mean you can’t know your customer.

    One of the best modern examples of this is when customers contact you, and your agents have access to their history. That’s easily achievable when your contact center software integrates with your CRM (customer relationship manager). Agents can quickly get up to speed so that customers don’t have to repeat themselves. Additionally, there are software features that allow customers to connect back with their initial agent.

    7. Relationships Over Transactions

    The last 2021 customer experience trend is one that matters the most. Engineering your customer experience playbook to emphasize relationships over transactions is critical. In some ways, you may look at these interactions as transactions, worrying about the time it takes and the haste in correcting issues. That’s important, but having a strategic approach to relationship-building is imperative to be successful.

    You can build relationships by being responsive, empathetic, consistent, and trustworthy. Every action, initiative, or plan needs to be rooted in these attributes. Cultivate these relationships by delivering convenience, personalization, and options.

    Capitalizing on the Customer Experience Trends: Why Technology Matters

    In most of these trends, technology is a key component. Different platforms can help you capitalize on them. One of the most important is contact center software. Having a flexible, feature-rich solution provides your staff with a vehicle to optimize every customer experience.

    Contact NTELogic today to learn more about how our contact center platform can support your journey to create exceptional customer experiences every day.

  • Essential Features to Look for in a Cloud Communications Platform

    Enabling communication between your employees and with customers is critical for any company’s success. The key to streamlining it and promoting flexibility and mobility is to use a cloud communications platform.

    The reality is that more businesses are leveraging the cloud to power their communications and collaboration. It’s a wise choice since it’s cost-effective, secure, and accessible. If you’re looking to migrate from a legacy on-premises solution or are currently using a platform that doesn’t fit your needs, it’s time to find a better way to communicate.

    Why Cloud Communications?

    Adoption of the cloud continues to grow. The last year, in particular, saw remarkable growth. Remote workforces and the acceleration of digital transformation made it imperative to migrate.

    Cloud communications delivers so many advantages. It keeps all your tools in one enterprise hub and allows staff to work from wherever. It’s scalable, cost-effective, and highly secure.

    However, not all platforms are the same. Most will have the same basic features, but not all will fulfill your needs and deliver on reliability and affordability.

    So, which features do you really need?

    Cloud Communications Platform Features to Seek Out

    PBX Phone System

    A PBX phone system is a fundamental building block for your solution. It uses VoIP (voice over IP) to route calls. That means your team can use it from anywhere, as long as they have a connection.

    While this is a standard feature, there are some more advanced features you’ll want to seek out:

    • Call analytics: Great for measuring the performance of sales or customer service.
    • Desktop and mobile app: Team members should be able to make and receive calls through an app.
    • Virtual voicemail: You can manage voicemails through the app—no pin required. A transcription of the voicemail can also arrive via email.
    • Spam caller protection: This technology can detect spammers and block them or send them directly to voicemail.

    Team Chat and Business SMS

    Chat is a great channel for internal communication, allowing co-workers to get quick responses. It’s much more efficient than long email trails. You can chat within the app or via SMS. One other thing to consider in this feature is if the chat has a presence indicator. This will show you if someone is available, away, or in a meeting.

    Video Conferencing

    Video calls are now part of the normal day-to-day of your employees. You’ll want this as part of your cloud communications platform. Look for these specifics:

    • Browser-based so you can start meetings in a click without the need to download.
    • HD video capabilities.
    • Screen sharing so that users can share any application on their desktop. Also, the ability to annotate on these supports better collaboration.

    File Backup and Sharing

    A secure way to store and share files is a critical feature for cloud communications solutions. It enables access, no matter where the employee is, and provides a way to co-edit documents in real-time.

    Backups of everything are automatic. This ensures quick recovery should a ransomware attack occur. It’s a must-have for business continuity.

    What makes this different from public shared folders like Google Drive is that you control access to the files in a more secure way. With cloud storage, you can also consolidate where you keep documents. One hub means employees can find what they need faster.

    Integrations

    The ability to integrate other applications with your cloud communications platform provides a productivity boost. From Office 365 to CRMs like Zoho and Salesforce, the ability to integrate streamlines processes and creates new efficiencies.

    It can also improve customer experiences. When your employees have access to information in CRMs or other platforms, they have more context and can help the caller faster. Your customers will appreciate you saving them from repeating their issues.

    Security and Protection

    Security features can vary across options. There are some specific things you should be looking for in this category. Providers that are security-first will have:

    • Encryption capabilities for data at rest and in transit
    • Endpoint protection that includes remote wipe of PCs if compromised, MDM (mobile device management), and detection and response
    • Access controls with role-based access assignments
    • Password management and policies
    • IAM (Identity Access Management) features like single sign-on and two-factor authentication
    • Infrastructure security with intrusion prevention and detection, enterprise-class firewalls, and DDoS (Distributed Denial of Service) protection
    • Compliance with regulations like HIPAA or PCI-DSS
    • Security credentials like SOC 1 and 2

    Responsive 24/7 Support

    The last thing on your list should be the support the platform offers. While these applications are intuitive and easy to use for most, you still want to have a good support team in your corner. Look for those with 24/7 support and short wait times.

    Support shouldn’t seem like a burden to your provider. If you get this impression, you should probably keep looking. Companies that win awards for their support and voice their commitment to it will go above and beyond to ensure you have what you need.

    Choose a Cloud Communications Platform That Satisfies All Your Requirements

    If you’re ready to move to the cloud, make sure you opt for a solution with all these features. It will likely exceed your expectations and make a real impact on your workforce’s daily tasks. We invite you to explore Elevate from NTELogic, a unified communications platform that delivers all these features and more.

  • Cybersecurity for Employees: Awareness Can Save You from a Breach

    Your company might use iron-clad network protection and implement encryption across the board. However, your data and systems are still at risk of a cyberattack if you aren’t focusing on employee awareness. This risk exists because employees are behind a significant chunk of data breach incidents. These basic steps can help to raise employee awareness and ensure your company is protected.

    Human Error Is a Major Cybersecurity Weak Point for Businesses

    Employee negligence is a major cybersecurity issue for businesses of all sizes. Shred-It’s Ninth Annual Data Protection Report revealed that human error continues to be the driver of most data breaches. Fifty-three percent of C-suite executives cite external human error or accidental loss as primary problems. Twenty-eight percent of small business owners feel the same way. In the report, Ann Nickolas, Senior Vice President of Stericycle, says, “For the second consecutive year, employee negligence and collaboration with external vendors continues to threaten the information security of US businesses.”

    A data breach can have severe consequences when you add up reputational damage and lost revenue. Employee retention can be a problem as well – 33 percent of respondents in the Shred-It survey stated that they are likely to seek employment elsewhere after their employer experiences a data breach. That goes for both breaches of consumer and employee data.

    According to the 2020 Cost of a Data Breach report published by IBM and the Ponemon Institute, the average cost of each lost record is $146. As losing thousands of records during a breach is common, shoring up your employees’ cybersecurity habits is well worth the effort.

    Use this security checklist for in-office and remote employees to figure out what steps your company can take to reduce the risk of a breach.

    1. Train employees to recognize phishing emails

    Email phishing attacks are common. With this type of cyberattack, a hacker sends an email that appears legitimate and asks the recipient to share information or download a file.

    To protect against phishing emails, it’s important to use advanced email protection, which will help to weed out spoof emails and other external threats. Also, make sure all of your employees understand what a phishing email looks like, what the risks are if they fall for one, and what they should do if they spot what they think might be a phishing email message.

    2. Password Security

    A strong password policy is often the first line of defense against cyber attacks, yet many organizations continue to follow outdated guidelines that expose them to significant risk.

    According to Verizon’s 2020 Data Breach Investigations Report, lost or stolen credentials remain the number one hacking tactic used by malicious actors to perpetrate data breaches, with compromised or weak passwords responsible for 35% of all breaches.

    Password Sharing

    While sharing a password might seem convenient and harmless, it can have serious consequences. Passwords should never be shared with others. Period.

    Password Reuse

    Use different passwords for different accounts. That way, if one account is compromised, at least the others won’t be at risk.

    Password Length & Complexity

    Length trumps complexity. The longer a password is, the better. Use at least 16 characters whenever possible. Make passwords that are hard to guess but easy to remember.

    3. Require Multi Factor Authentication (MFA)

    With Multi Factor Authentication, even if a hacker steals an employee’s password, they still will be locked out of their device or system. This is how it works: an employee will use a password and another identifier such as biometric data or a code sent to their email or phone number. Since a hacker can’t steal biometric data and likely doesn’t have someone’s device, as well as their password, their chances of breaking in drop to nearly zero.

    4. Establish a data breach policy

    What an employee does after a suspected data breach will determine how quickly your business recovers. If they don’t act quickly by alerting your IT team, a hacker may have enough time to infiltrate your systems and do extensive damage. With a fast response, it’s possible to lock down your network and mitigate the risks.

    Tell your employees who they should contact if they notice a suspicious email, receive a security alert, if their device is stolen, or if they believe something is amiss with your company’s networks. Also, let them know they won’t be reprimanded if they fall victim to an attack. Employees should know they have their employer’s support. Otherwise, some people may not speak up when there’s a problem.

    5. Discuss mobile device usage

    If employees are using their smartphone or another personal device for work, teach them how to use their devices securely.

    • Always install the latest updates to ensure they’re using the newest operating system. These updates often include critical security updates.
    • If your company isn’t using a virtual private network (VPN), employees need to be very careful about what network they use when accessing business apps remotely. Only log on when using a secure network. They shouldn’t ever use public networks such as those found in coffee shops and airports.
    • Practice good flash drive hygiene – only use company-issued drives. Once one leaves the office, it should be wiped clean or discarded upon return.

    Make Cybersecurity a Part of Your Work Culture

    Following cybersecurity best practices such as using two-factor authentication, avoiding suspicious emails, and practicing good password security can go a long way in protecting against an attack. But, if cybersecurity isn’t a part of your work culture, it’s easy for these best practices to be forgotten.

    Cultivate a cybersecurity-aware culture by openly talking about risks, updating your employees about new best practices, providing training for new employees, and refreshing knowledge with regular internal messaging such as company-wide emails or training meetings.

  • Protect Your Employees Against Vishing

    Cybercriminals are always looking for new ways to scam users. Attacks continue to be more sophisticated and common. Organizations must remain vigilant and understand all the different avenues, including vishing (voice phishing), which uses the telephone as the channel for scamming.

    This post will define what vishing is and critical steps to take to protect your employees from falling prey to it.

    What is Vishing?

    Vishing is a cybercrime that uses voice communication, most often VoIP (voice over IP) phone systems. Cybercriminals use social engineering tactics to attempt to defraud the person on the other end.

    In many cases, these scammers impersonate the government, the IRS, a bank agent, the police, or another trustworthy organization. The content of the call is typically a threat of arrest, bank account closure, or other serious consequences.

    Unfortunately, many fall victim to it, giving in to the demands of the scammer. They may release private information, such as banking accounts, Social Security numbers, or other sensitive data.

    What’s the State of Vishing?

    Vishing grew tremendously in 2020, somewhat as a consequence of remote work. The FBI (Federal Bureau of Investigation) and CISA (Cybersecurity and Infrastructure Security Agency) released a joint advisory on the surge.

    They noted that in mid-July, a vishing campaign targeted various companies through VPN login pages. Actors created phishing pages for the internal VPN login page. They then created employee dossiers with social engineering tactics. The hackers often posed as another employee using spoofed numbers. They advised victims of a new VPN page, which they would send to the targeted employee. When the victim used the fake VPN page, the hacker could gain access to the company’s networks.

    The combination of VPNs and the elimination of in-person verification made these attacks fruitful for many.

    One example was the Twitter breach in July 2020. Hackers were able to hijack 130 accounts of prominent figures. The company admitted that social engineering and phone spear-phishing were the cause.

    Vishing Techniques

    There are several ways that cybercriminals can execute vishing.

    • VoIP: Creating fake numbers is easy for hackers. That can appear to be local or use the 1-800 prefix.
    • Wardialing: This approach uses software to call specific area codes and leave an urgent voicemail claiming that some security issue occurred. In the voicemail, they ask the victim to call back with account information.
    • Caller ID Spoofing: This is similar to VoIP vishing. Cybercriminals use a fake number or caller ID. It could appear as unknown or as a legitimate number, such as the phone number of a trusted government organization.

    These represent the more technologically forward tactics. However, there’s a low-tech way for hackers to get information—from your trash. They can collect vital information if documents aren’t shredded or properly destroyed.

    Now that we’ve covered the background of the topic, let’s discuss prevention

    Ways to Protect Against Vishing Attacks

    There are many ways to protect against cybercriminals that use these tactics. They fall into a few buckets of awareness, technology, and best practices.

    Ensure Every Employee Is Aware and Trained

    Employees are often the weak link in a cyber breach. Vishing is just one more way to isolate them. The best thing you can do is to create a continuous campaign of awareness around cyberattacks. It should be part of your wide-ranging cybersecurity education. Here are some ideas for implementing and maintaining such a campaign:

    • Every new employee should undergo training.
    • All employees should have at least yearly training if not more.
    • IT teams should work with marketing or HR to deliver bite-sized security content. You could distribute this via internal newsletters, intranet sites, or visually with signs and posters.
    • If employees receive a suspicious call, they should have a process to report it to security leaders.
    • Companies should issue advisories to employees about specific scams going on right now, so they’ll be more alert (i.e., scams related to COVID-19 or the IRS around tax time).
    Use Technology to Prevent Calls

    Most organizations employ cloud-based phone systems. Often these platforms have built-in spam caller protection. That’s a good first defense. The technology can detect calls from fraudsters. You then have the chance to either block them or send them to voicemail, so they never get answered.

    Further, phone systems today are often part of a unified communications (UC) platform. There are various security features you’ll want the system to have to protect it from hackers. Having these features in place will mitigate any attack if the hacker successfully gets information from the employee.

    • Advanced firewall systems that prevent intrusions and integrate with VPNs and traffic management
    • Intrusion protection systems (IPS) for detecting traffic that appears suspicious that made it through the firewall
    • DDoS (Distributed Denial of Service) protection
    • Commercial-grade edge routers, which are configured to resist IP-based network attacks
      Regular vulnerability scans
    Other Best Practices to Protect Against Vishing

    There are several other practices to put into place to keep vishing attacks at bay. The use of mobile apps via your UC platform will keep calls routing through your company’s VoIP. Calls won’t come directly to your smartphone number.

    You can also let employees know, especially those working in contact centers, that it’s okay to hang up the phone. If an employee can quickly define the call as vishing, the best thing to do is end the call.

    Finally, be sure you have strict security protocols about exchanging information, especially around accounts or wires. With this as part of your bedrock, employees won’t fall for scams.

  • Ransomware and Malware Threats: The State of Cybersecurity

    Cybersecurity is a growing concern for organizations all over the world. A single attack can lead to thousands or even millions in losses, and cybercriminals continue to come up with more sophisticated methods of attack. Ransomware and malware threats are some of the most common types of cyberattacks.

    Let’s take a look at how big of a risk these threats are right now and dive into what the average small to mid-sized business can do to protect itself from an attack.

    Ransomware and Malware – What’s the Difference?

    Ransomware and malware are sometimes used interchangeably, but they aren’t the same thing. It’s important to know the difference to ensure you have the right protocols and cyber protection in place to protect your business.

    Malware

    Malware is a blanket term that refers to all types of malicious code or files that are used to damage a user’s device or network.

    • Trojan horses, worms, spyware, and viruses are all types of malware.
    • Hackers send malware through emails, USB drives, and software installations. You can also open your computer or your network up to malware simply from browsing the internet.
    • Once malware is on your computer or network, it can cause a number of problems ranging from slowing down performance to a loss of control over your data.
    Ransomware

    Ransomware is one type of malware, and it’s generally the most difficult one to protect against. A cyber attacker will use ransomware specifically to stop you from accessing your system or your data until you pay them a fee. It’s essentially malware designed to hold your device or network for ransom.

    • Ransomware is primarily delivered via phishing emails. A tainted email will have a malicious attachment or a deceptive link that takes you to an infected website if you click on it. Cyber attackers can also send ransomware in an instant message.
    • With this type of threat, an attacker may lock you out of your system or encrypt your files so you can’t access them.

    How Big of a Threat Are They?

    Robust antivirus software and email encryption can help to protect against many malware threats. Ransomware, however, is a massive business threat. It doesn’t matter if you have a global enterprise or a small company – all organizations are vulnerable.

    To give you an idea of the size of the problem, look at these numbers:

    • In 2021, global ransomware damages are expected to cost organizations $20 billion – that’s 57 times more than the cost of damages in 2015.
    • By the end of 2021, a business will be attacked by ransomware every 11 seconds.
    • From 2019 to 2020, there was a 62 percent increase in the number of global ransomware attacks.
    • Last year, more than half of all successful ransomware attacks occurred in the US.

    NTELogic.com | The State of Cybersecurity

    Wondering what happens in a typical ransomware attack? Often, cyber attackers will lock your system and demand payment, usually in Bitcoin. Other times they will take down your IT system or wreak havoc in other ways. Because you can’t access your data when you’re under attack, you may also have to deal with days of downtime.

    No matter what the specifics are, ransomware attacks are always difficult and often very expensive. Your business may have to pay for:

    • A ransomware recovery IT team to get your company back online and to ensure the IT infrastructure is secure
    • A digital forensics team to identify exactly what happened
    • A public relations firm to help you with any reputational damage caused by the attack
    • The actual ransom – you can hire a ransomware negotiator to try and bring down the cost of the ransom and to manage the transaction on your behalf

    How to Protect Against Malware and Ransomware Threats

    While the threat of these cyberattacks is unnerving, there are many tools a business can use to mitigate risk and keep your systems protected.

    • Real-time backup. With real-time file backups, you can restore your files to any point you need to from the cloud. This enables fast recovery from ransomware attacks. It may save you from having to pay a ransom and reduce business downtime. Make sure your cloud backup solution includes advanced antimalware and antivirus software.
    • Employee training. Phishing emails are the main point of entry for ransomware attacks. All it takes is one individual unknowingly clicking on a malicious link or file attachment to put your business at risk. Make sure all of your employees are aware of the threat of ransomware attacks. They should know how to spot a phishing email and what to do if they think they may have clicked on a malicious link. Also, in general, all employees should be cautious of any email or instant message that they aren’t familiar with.
    • Advanced email protection. Because emails are ground zero for cyberattacks, it’s worth it to consider an advanced email protection solution. Ideally, your email protection comes with anti-phishing and anti-spoofing protection to help filter out external threats, malicious link protection, and outbound scanning. This helps to prevent malware from spreading if an employee clicks on a phishing link.

    NTELogic offers comprehensive, multi-layered email protection for SMBs, as well as secure backup and file management. Our expert team is also happy to talk to you about how Email Protection, ShareSync, and other Intermedia solutions can help protect your business from ransomware and malware threats. Contact us today to learn more.

     

  • 5 Cloud Communication Myths Debunked

    NTELogic.com | 5 Cloud Communication Myths Debunked

    Cloud-based communication and collaboration tools such as video conferencing software, file sharing, and UCaaS (unified communications as a service) empower teams to stay connected and productive wherever they are. After a year that saw a massive rise in remote work — the number of employees working remotely at least five days per week shot up from 17 percent to 44 percent after the pandemic hit — a lot of businesses are adopting cloud communications to make work more flexible. Before you invest in a cloud solution, it’s worth it to take the time to understand what exactly this technology can and cannot do for your business. Here are five cloud communication myths and the facts about how this technology works.

    Myth 1: Our Data Will Be Less Secure if We Use Cloud Communications

    Security concerns are one of the main reasons organizations hesitate to dive into cloud technology. Data is stored off-premises, which means it’s not just protected by your company. Instead, your cloud provider handles the security for information stored in their data centers.

    Using a security-first mindset when it comes to making business technology decisions is a smart move. After all, a data breach can cost your business a lot of money. In 2019, the global average cost of a data breach was $3.9 million.

    However, using cloud communications tools doesn’t mean your data is less secure. Most cloud providers today are using enterprise-class security protections to counter today’s ever-evolving cybersecurity threats. Also, because their entire business revolves around the cloud, chances are, they are using more advanced security than your business is able to implement with an in-house data center.

    Our data centers are monitored and guarded around the clock and protected with strict access control measures. We use multiple redundant, enterprise-class firewall systems, run several intrusion protection systems, and are regularly audited for all the leading security and compliance standards, including CPNI, PCI-DSS, SOC-2, GDPR, and HIPAA. Learn more about how secure our cloud communications solutions are.

    Myth 2: With the Cloud, Our Business Loses Control

    When your business switches to cloud communications tools, you still retain control over how the software works, who can access it, and even what devices your employees use to access it. The software is hosted in the cloud, but that doesn’t mean your administration team can’t manage how the technology is used.

    When comparing cloud communications platforms, make sure the one you use has sophisticated administration tools for onboarding and managing users and devices, as well as great customization features. You should also be able to access insights on employee and system quality performance to help your team make well-informed administrator decisions.

    Additionally, part of having control is knowing you have a team to help you when you run into a question with your software. Make sure the provider you choose prioritizes customer service. You should be able to access technical support and expert help through a chat feature or by phone 24/7.

    Myth 3: Getting Started Is Difficult

    This is one of the biggest cloud communication myths. One of the reasons for this is the confusion between cloud migration and cloud adoption.

    Cloud migration is the process of moving some or all of your workflows and IT systems to the cloud. Because you’re shifting part or all of your infrastructure, cloud migration takes time and requires the help of cloud experts. It is a difficult and complex process.

    Cloud adoption involves adopting one or more cloud services, such as a software-as-a-service solution (SaaS). With SaaS, getting started is simple. You don’t have to worry about business disruption, and your employees can start using the software right away.

    A lot of cloud communications solutions will also integrate with your existing business tools, making it even easier to start leveraging your new software. This is something to look for when comparing cloud-based communication platforms — does the software you’re considering integrate with the specific tools your team is already using?

    Myth 4: Cloud Communications Call Quality Can’t Rival That of Traditional Analog Phones

    This is a common misconception. This myth exists because many people are familiar with free or low-cost consumer-based VoIP (Voice over Internet Protocol) phone services that deliver less-than-prime phone quality. Think of those spotty Skype calls you may have made to friends and family.

    When comparing business-grade cloud-based phones vs. analog phone systems, however, the opposite is true, as long as your business has a strong internet connection and enough bandwidth. Your teams will enjoy excellent call quality with a cloud-based phone system, whether they are calling locally or internationally. Also, users can make calls from wherever and still experience the same high-quality experience.

    Myth 5: Switching to Cloud Communications Will Cost More Than It’s Worth

    Not at all. Your business can save big time by switching to cloud communications. First, you’ll save on phone costs because you’re no longer paying for multiple business lines, international calls, and maintaining and upgrading communications hardware to operate an on-premises system.

    Second, using cloud communications tools makes scaling easier and more affordable. You can add or remove users whenever you need. And, your business can also realize financial benefits because cloud communications is more flexible. You can rely more on working with remote employees, allowing you to save on the costs of providing office space for fully on-premises teams.

    Discover How Cloud Communications Can Help Your Business

    Whether you’re looking for a cloud-based, all-in-one communications platform, video conferencing software, or a contact center solution, we can help. Reach out to our expert team and find out how cloud communications can help your business thrive.

  • Three Ways Auto Dealerships Can Improve the Customer Experience

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    Flexible and convenient ways to connect with customers are critical for car sales – wherever you, your team, or your customers may be.

     

    Auto dealerships need to rethink the buying experience and embrace the customer’s expectations for seamless, digital interactions. A fully integrated cloud communications platform goes a long way toward improving your marketing and customer engagement. It can help you quickly and easily transform customer experiences – from initial inquiry to price negotiations to after-sales service.

    As your trusted IT provider, we want you to succeed in this transformation. Download and read our useful tips – “Accelerating Sales and Improving Your Customer Experience with Cloud Communications” – for best practices and insights into how your organization can:

    • Use mobile communications to untether the sales teams
    • Schedule service appointments quickly and efficiently
    • Communicate seamlessly throughout customers’ preferred channels (phone, chat, text, video¬)

     

    Read our practical guide “Accelerating Sales and Improving Your Customer Experience with Cloud Communications” today.

    Ready to get started today? Contact us at (209) 790-4560 or sales@ntelogic.com

  • 10 Must Have Tools for Remote Working

    10 Must Have Tools for Remote Working

    With an unprecedented number of businesses encouraging or mandating personnel to work from home, both business leaders and employees are suddenly faced with the challenge of operating effectively as a distributed workforce.  Suddenly there are a lot of questions about what it takes to support remote employees.

    Fortunately, a lot of companies have already blazed the remote workforce trail and we can learn from them.  What’s more, learning how operate as a distributed team may be useful anyway as 65 percent of surveyed workers state they are more productive at home than in a traditional office.  But what does it take to work successfully from home?  To give your remote workers the opportunity to do their best, they’ll need the right set up.

    Empower your employees with the right toolkit to work from home

    Remote workers can benefit from having an ideal setting and robust technology at their disposal to be more efficient and effective. When working with your remote employees, you should empower them with the must-have ingredients to work successfully from home.

    A Distraction Free Space

    Ideally, it’s good to have a separate room that operates as a home office. Many times, spaces have to play double duty, but whenever possible, your remote staff should have a distraction-free space with available desk space and comfortable chair. A distraction-free space usually means the ability to shut the door, so interruptions from other family members don’t constantly bombard them.

    Fast and Reliable Wi-Fi

    Most of us assume that Wi-Fi reliability is a given, no matter if your team is in a metro or rural area. However, that’s not always the case. Talk to your employees about internet service providers in their location and the different speeds. The minimum speed that avoids lag is 20 Mbps. If you are unsure of your internet speed, test it with these instructions.

    Beyond speed, you also need to consider reliability. Research any concerns about the provider’s ability to maintain near-perfect uptime and what challenges may impact reliability, such as frequent storms or areas prone to power outages.

    Computer Hardware and Peripherals

    The type of work your remote employee does will often prescribe the right computer.  An easy way to make a home hardware checklist is simply to replicate what they have on their desk in the office.  For extended remote working environments, a stand-alone laptop is usually not enough.  Rather, a standard desktop set-up, supported by the right peripherals, is important for productivity.

    Beyond the computer, they’ll need screens.  Most employees benefit from operating at least one external monitor, increasing productivity and making it easier to run multiple applications.  For those with computer-intensive roles, a reasonably-sized monitor can also help prevent eye strain.  A high-quality headset is also important for easy interaction with colleagues and customers over the phone or during video conferencing.  Additionally, for video conferencing, a webcam is necessary and should have the ability to stream HD.  Finally, a keyboard and a mouse with ergonomic features completes the hardware requirements.

    Cloud-Based Phone System

    With a cloud-based phone system, your team will have access to telephony features no matter where they are. If you currently have a legacy phone system that sits on-site, it can be difficult to accommodate remote employees. With cloud-based phone systems, your team can have unobstructed mobility for those who work remotely all the time.

    In seeking out a cloud-based phone system, also look for automation features that deliver real-time information, like sending email alerts when the user has a new voicemail.  Remote employees can then respond quickly if necessary or forward to someone who can.

    Video Conferencing

    While your remote employees can handle most activities and tasks via team chat or email, there are times when it’s essential to meet virtually. With video conferencing, they can easily stream HD video with multiple participants. This feature allows them to easily connect and meet with clients or internal team members efficiently. When looking for a video conferencing app, consider these additional features:

    • Browser-based app: Users don’t have to download any software. They can quickly click a link and be part of the meeting. No plugins or installations required.
    • Screen sharing: This feature is essential for optimized collaboration. Your remote workers can screen share in real-time, which can expedite decision making, saving everyone time. Screen sharing is as simple as a click and offers users the option to share specific documents or tabs.
    • Screen annotations: While using the screen share feature, screen annotations are another vital tool. With screen annotations functionality, participants can draw on the document shared, making notes on actions to take post-call.
    • Meeting recording and automated note taking:  Rather than scrambling to take notes during remote meetings, pick a video conferencing tool that allows your team to record their meetings or automatically types up their meeting notes with automated post-meeting distribution.  Both features save time and tired fingers.
    Team Chat

    Instant communication is critical for remote worker productivity. Your employees need to interact every day to share knowledge and make decisions. Email threads can become long and complicated, and most employees don’t have time to be on long phone calls. Thus, using the right team chat application can eliminate these time wasters.
    Here’s what to look for in a team chat platform that drives productivity:

    • Accessible on desktop and via a mobile app with instant synchronization across channels
    • Ability to add attachments
    • Status settings: this lets team members know who is available, busy, or away
    • Usable while employees are interacting with other communications tools (i.e., sending chats while on a call)

    Team chat delivers the right tools for your employees to stay in touch and resolve issues fast, increasing what they can do every day.

    File Collaboration

    Almost every document your company creates needs the eyes of more than one person. Sharing files can become a nightmare if you’re not using a file collaboration tool. You could end up with multiple versions and a lot of confusion.
    Instead, use a platform that makes file collaboration harmonious. The most up-to-date version will be available to those that have permissions, and all members can co-edit without the fear of overwriting. Employees can also access those files from any device so they can review on the go.
    You’ll also want to make sure your platform has file backup in real-time to ensure that nothing is lost. File restoration is another feature to ask about, which can quickly reinstate your documents in the event of data loss.

    Email and Calendaring

    As email remains the most used channel for business communications, a good remote work environment dictates the need for a smoothly operating inbox for employees to tackle all those additional messages sent across the distributed team.  In particular, with remote work environments, advanced security should be top of mind.  Look for solutions that come with advanced security features such as: anti-phishing and anti-malware protection, real-time link scanning, encryption, data loss prevention and comprehensive IT administrator control.  You’ll want to rely on your eMail provider to identify threats and resolve them in real-time so your remote workers can focus on deliverables rather than worrying about malicious intent.

    Mobile Device

    BYOD (Bring Your Own Device) is already a standard policy across most companies.  In a remote work environment, keeping a smart phone or tablet charged during business hours is important because they are the ultimate utility tools.  As the number of virtual meetings inevitably increases, it is not uncommon to be stuck on a less important conference call when another party urgently needs to reach a team member for a quick discussion.  Ideally the conversation can take place concurrently via chat but sometimes that’s not enough.  That’s when remote workers will be thankful that they have their cell phone charged up.  Additionally, In the case where a home Wi-Fi drops service for any amount of time, a mobile device may become the back up for calls, texts, emails or even video conferencing through your cellular network.  It’s an instant-on business world and extended disruptions of any kind are frustrating.  As remote workers set up their home workspace, be sure they install the mobile version of email, calendaring, chat, video conferencing, and file sharing apps on their mobile phone so they’ll be ready to handle any scenario.

    Webinar Platform

    For the company all-hands meetings, customer presentations or any other virtual meeting beyond 10 participants, consider a webinar solution to support your team in delivering their presentations.  Webinar solutions are specifically designed for broad communications across a distributed audience.  Look for offerings that support HD video broadcasting with easy screen sharing, audience Q&A, real-time polling, and custom invitation functionality.  the moment a company employee takes the virtual stage and an audience is paying attention, you won’t regret having selected the right toolset that is easy to use.

    Working Successfully at Home Starts with the Proper Setup

    For remote workers to be successful, they need the support of management to ensure they have the proper setup and environment. Businesses can provide this with the best technology and guidance. With these aspects, you’ll be better able to manage your remote teams as well.